There was support for economic liberalization from other quarters from new businessmen involved in what were essentially “parallel market “transactions; a section of the top bureaucracy and perhaps more significantly the large and politically powerful urban middle classes, along with more prosperous rural farming groups, whose real incomes increased in the consumption –led boom of the 1980s. The letter groups actively began to desire access to international goods and gave potency to the demands for trade liberalization. And of course the technological and media revolution, especially the growing importance of satellite television imparted a significant impetus to the international demonstration effect, which further fuelled liberalizing and consumerist demands. This process was given further stimulus by the accelerated globalization of a section of Indian society. Apart from the media, one major instrument of this was the postwar Indian Diaspora. The “NRI phenomenon” by means of which of qualitatively significant number of people from Indian elites and middle classes actually become resident abroad, contributed in no small measure to consumerist demands for opening up the economy. The important of non resident Indians was not only because they were viewed as potentially important sources of capital inflow but also because of their close links with dominant groups within the domestically resident society.